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Managing the Web 2.0 life cycle

Managing the Web 2.0 life cycle
As more and more information is communicated through informal channels such as blogs and wikis, the importance of incorporating those electronic documents into a formal life cycle strategy also increases.

Vital role
The role of a knowledge management professional can be pivotal in directing documents generated by social media onto the appropriate life cycle path. "With an increase in collaboration through less formal channels, high-quality work products should still go into formal repositories," says Curtis Conley, a collaboration analyst who supports consulting professionals at Deloitte Touche Tohmatsu. "The content that is saved can run the gamut from documents to discussion threads."

Knowledge managers can monitor what is going on in the various environments and either initiate capture or use newsletters to summarize valuable content. "Senior managers may not have the time to fully engage in the vast array of social media tools available," Conley says. "A formal summary can make them aware of issues and can also become a record of what is happening in the social media landscape."

Knowledge capture is not a one-time event. Conley says, "The method has to be in place to routinely save information that can contribute to organizational learning." Whether an expert is remaining in the organization or approaching retirement, an employee can tag his or her bookmarks so that others can see what sources they consult and to what blogs or forums they contribute. That electronic trail of breadcrumbs lets others see the working profile of an expert in the field, and the bookmarks can be preserved for as long as the topic is relevant.

Once a document is saved to a repository, it becomes a rich source of information from numerous perspectives. "Many vendors are realizing that document repositories can connect people to people, enabling them to comment on a document, see who made changes or discover all the documents an individual has worked on," Conley says.

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